Why Nathaniel Ru’s Company Really Is Something That Works

Nathaniel Ru is one of three CEOs of food and restaurant company that’s been around for about 10 years but is still growing and finding new ways to appeal to millennial customers. The company is Sweetgreen which originated in the Washington D.C. area but as grown across the country and now has headquarters in the Venice Beach area of Los Angeles. Ru spoke to Fortune magazine about the factors that made Sweetgreen successful and why he’s excited about its future. Learn more: https://www.crunchbase.com/person/nathaniel-ru


Nathaniel Ru told Fortune that he believes reading a lot of books is essential to becoming a great business leader in any industry. He also said he and his fellow CEOs, Jonathan Neman and Nicolas Jammet have learned that to build a big company and maximize production, you have to be willing to let go of various responsibilities and even invite new team members on board sooner than you’re comfortable doing. He points to Under Armour CEO Kevin Plank as a great influence on him and likes what he’s done with that company and its brand. Learn more: http://www.forbes.com/pictures/ekeg45fe/nicolas-jammet-nathaniel-ru-jonathan-neman-co-founders-sweetgreen-262627/


Nathaniel Ru and his two friends both came to Georgetown University to become entrepreneurs in the footsteps of their parents who were all immigrants who had each founded a business. The reason food interested them the most was that options on the Georgetown campus were limited, especially for those who preferred a more lean diet focused on salads and vegetables. So that prompted the three to start a salad bar restaurant business and it began in a small shop on the Georgetown campus. The three had to get creative to keep it open during the slow times when almost nobody else was there, but as Ru later said that surviving that first winter break when campus was empty was what made them know they could meet any challenge. Learn more: http://knowledge.wharton.upenn.edu/article/sweetgreens-nathaniel-ru-everything-last-longer/


What makes Sweetgreen important is that Ru and his friends do not want its message to be only about eating green food, but rather to be about balance and making healthy diets popular. They’ve also included technology in their business which takes advantage of online and mobile ordering and customizing services for customers who want their food ready when they arrive. Ru also has expressed the importance of not simply running things from the top down, but actually making it about all employees and taking time off to go work at Sweetgreen’s locations. Initially the investments in the company came from friends and family members, but they’ve now had many more venture capital investors come to the company and have raised over $95 million to date.


Sam Tabar’s Experience in the Legal and Finance Fields

Sam Tabar is a famous licensed lawyer and capital strategist based in the New York City. He has financial management experience in addition to being a highly qualified lawyer.

Educational and Career Background

Sam pursued a Bachelors of Arts degree from the Oxford University and graduated with honors. He proceeded to Columbia Law School where he worked as an Associate Editor of the Columbia Business Law Review.

He then joined one of the most prestigious law firms in the world, Skadden, Arps, Slater, Meagher & Flom LLP, as an Associate in 2001 shortly after graduating from Columbia Law School. In 2004, he left the legal field and joined the world of capital strategy and business development at PMA Investment Advisors, a section of Sparx Group in Hong Kong.

Sam became the Director and Head of Capital Strategy for the Bank of America Merrill Lynch’s Asia-Pacific Region in 2011 after working as SPARX Group’s Managing Director and Co-Head of Business Development. In 2012, he left Merrill Lynch to serve as the Director at Adanac, LLC, BVI.

He later returned to the legal field in September 2013 by becoming a Senior Associate at Schulte Roth & Zabel LLP where he catered to hedge funds and dealt with regulatory as well as compliance issues among other roles. He left Schulte in March 2014 to manage his own practice which has started to handle many of the high profile contacts that he had developed over a profession of hedge fund management in different parts of the world. Learn more about Sam Tabar: https://angel.co/sam-tabar

Achievements and Accomplishments

Sam is known to execute excellently all responsibilities assigned to him in the numerous companies that he has served. His extensive experience and commitment to excellence make Sam Tabar a precious asset to the firms that he works for. In 2015, Sam was appointed the Chief Operating Officer at Full Cycle Energy Fund responsible for the management strategy of the company.

This is one of Sam’s greatest accomplishments. Sam is passionate about the environment, therefore, this position suits him perfectly. As a private venture capitalist, Sam is among the earliest investors in Tribute and SheThinx. SheThinks has re-invented the feminine hygiene sector with the social mission of empowering women globally.

Sam’s Social Life

Tabar loves traveling and hosting events. He shares lots of photos of himself and his family on social media as evidenced by his Facebook profile.

In these social media platforms, Sam also shares his life experiences and lessons learned along the way to motivate his followers. He is passionate about the law practice, particularly finance and investment law and is a member of the New York State Bar.